BB offers a wide range of products and services to serve its more than 54 million clients in Brazil, as well as its clients abroad. To this end, it promotes specialized service by segments, considering the characteristics and desires of each profile.

In 2010, in order to refine its business model and monetize its customer base, BB implemented a new booklet model within the scope of the Retail Transformation Project and the Wholesale restructuring.

BB's specialized segment service aims to ensure quality service, agility, convenience and adequacy in the relationship.

In this sense, throughout 2010, tools were provided to facilitate and assist in monitoring network performance and customer response to BB strategies, as well as facilitating customer service, producing faster and faster procedures and operations.

For individuals, Banco do Brasil has segmented and specialized service, developing appropriate products and services for each client.

Font:https://www45.bb.com.br/docs/ri/ra2010/port/ra/22.htm

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